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Marketing research : measurement and method /

Tull, Donald S.

Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins. - 4ª ed. - New York : London : Macmillan ; Collier-Macmillan, cop. 1987. - XVI, 845 p. ; 23 cm.

Indices.

ISBN: 0-02-421910-X

Universal Decimal Class. No.: 658.8

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