@book{189697,
	author = {Pearson, John. and Izquierdo Navarro, Francisco.},
	title = {La industria de la persuasión },
	publisher = {E.D.O.S.A., },
	year = {1968.},
	series = {Colección "Selecciones de Marketing" ; },
	address = {Barcelona : },
	edition = {1ª ed.}
}