@book{65534,
	author = {Thompson, H. Underwood. and Izquierdo Navarro, Francisco.},
	title = {Estrategia del producto / },
	publisher = {E.D.O.S.A., },
	year = {[1963]},
	series = {Colección "Selecciones de Marketing" ; },
	address = {Barcelona : }
}