@book{76310,
	author = {Gross, Alfred. and Hougthon, Dale.},
	title = {Promoción de ventas / },
	editor = {Mariano Galve)},
	publisher = {Hispano Europea, },
	year = {[1962] (},
	series = {Galileo},
	address = {Barcelona : },
	edition = {[3ª ed.].}
}