| 000 | 02215nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 195538 | ||
| 003 | ES-MaACL | ||
| 005 | 20250901102219.0 | ||
| 008 | 240619s1995 enk b 001 u eng d | ||
| 020 | _a0471950815 | ||
| 040 |
_aDEUSTO. _bspa _cES-MaACL _dES-MaACL |
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| 080 | _a658.87 | ||
| 100 | 1 |
_aCorstjens, Judith _9237161 _eaut |
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| 245 | 1 | 0 |
_aStore Wars : _bthe Battle for Mindspace and Dhelfspace / _cJudith Corstjens and Marcel Corstjens. |
| 260 |
_aChichester [etc.] : _bJohn Wiley & Sons, _c1995. |
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| 300 |
_aIX, 303 páginas ; _c24 cm |
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| 336 |
_2rdacontent _atexto |
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| 337 |
_2rdamedia _asin mediación |
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| 338 |
_2rdacarrier _avolumen |
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| 504 | _aBibliografía. Índice | ||
| 520 | _aStore Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co--operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. | ||
| 650 | 7 |
_aComercio al por menor _2embne _911164 |
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| 650 | 7 |
_aMerchandising _9165267 |
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| 700 | 1 |
_aCorstjens, Marcel _9237162 _eaut |
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| 767 | 0 |
_aCorstjens, Judith. _tBatalla en el punto de venta. _z8423414272. _w(UDE)471657 |
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| 852 |
_aES-MaACL _cDEPOJ _jN-10045 _hDonación: Helena de la Joya _xEncuadernación rústica _9206192 |
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| 903 |
_aJoya, Helena de la _ednr |
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| 942 |
_cMONOGRAFIA _n0 |
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| 999 |
_c195538 _d195538 |
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