| 000 | 00834nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 5745 | ||
| 003 | ES-MaACL | ||
| 005 | 20250902020938.0 | ||
| 007 | t| | ||
| 008 | 890517s1988 sp ||||1| spa d | ||
| 020 | _a84-7615-177-2 | ||
| 080 | _a658.8 | ||
| 100 | 1 |
_aLambin, Jean-Jacques. _969827 |
|
| 245 | 1 | 0 |
_aMarketing estratégico / _cJean-Jacques Lambin ; traducción, Alejandro Molla Descals, Salvador Miquel Peris ; revisión técnica, Iván Marten. |
| 260 |
_aMadrid : _bMcGraw-Hill, _c1988. |
||
| 300 |
_aXIII, 328 p. ; _c24 cm. |
||
| 504 | _aBibliogr.: p. 317-328. | ||
| 650 | 1 | 7 |
_aMarketing _2embne _914796 |
| 700 | 1 |
_aMolla Descals, Alejandro. _982044 |
|
| 700 | 1 |
_aMiquel Peris, Salvador. _981409 |
|
| 700 | 1 |
_aMarten, Ivan. _977167 |
|
| 852 |
_aES-MaACL _jL-12700 _bR.115930 _z. - rust. |
||
| 999 |
_c5745 _d5745 |
||